In 1922, George S. Bailey founded the Bailey Hat Company in Los Angeles, California. He was an original participant in understanding Hollywood's leading men as global arbiters of taste and style and dedicated his life to providing them with fine quality hats and great luxurious styling. The American West was booming, and Los Angeles was leading the charge. A population explosion was underway. He catered directly to the needs of the "New West" by outfitting southern California ranchers, businessmen, oil tycoons and movie stars with the "best hat possible".