The history of Seventy goes hand in hand with the professional development of Mr. Sergio Tegon, a Veneto-born businessman. After working in Coin’s sales department, he decided to quit his fixed job in a structured company to establish his own brand. His risky decision was then rewarded with the brand’s success: Seventy was established in 1970 and stood out in the fashion market, aided by its products, trendy garments set to inhabit the closet of fashion lovers and more, thanks to the high quality of raw materials and techniques.